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Farm in Broome
Built a warm, nature-inspired brand system for a farm stay in the western Catskills.
I developed the identity across logo, illustration, packaging, website, email, social media, motion, and e-commerce. The system brings together earthy visuals, playful storytelling, and flexible applications across both digital and physical touchpoints.
Scope
Logo system
Illustration
Packaging
Website
Email design
Social content
Motion assets
E-commerce
Focus
Brand
warmth
Visual consistency
Cross-platform storytelling


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