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Terra Brew

A conceptual coffee brand built around warmth, ritual, and connection to the earth.

Terra Brew explores the idea of “Drink Coffee Closer to Earth” through packaging, menu design, and café touchpoints. The visual system combines earthy color, tactile details, and a grounded sense of everyday ritual.

Scope

Brand identity
Packaging

Menu design
Café touchpoints

Mockups
Visual applications

Focus

Earthy warmth

Everyday ritual

Tactile brand experience

Lifestyle Brand Identity_Logo.jpg

@Wei Lan

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